An open hand.

For the people at Apple.

Everything else on this site is written for customers. This page is not. If you work at Apple — on Siri, on Apple Intelligence, on any of it — here is what we are doing, why, and the form it is in. It is yours to use.

What this is

Siriology.com is an independent site where people write down what it is actually like to use what you build. It is not run by Apple, it sells nothing, and it is not a complaint site. It started with Siri, and it covers Apple’s products and services more broadly.

The domain, Siriology.com, was registered on October 20, 2011 — six days after Siri first reached the public — as an homage, and then held for nearly fifteen years without a page on it. That is the spirit this is written in.

What we collect, and the shape it is in

Every account answers the same four questions: what the person asked or tried, what they hoped would happen, what actually happened, and what worked, and what could have made the experience better.

The fourth gives an account its direction: it asks what worked and what would have helped, without expecting anyone to design a solution. Nobody needs to know why something went wrong to have something worth saying about it.

Nothing is published automatically. Every account is read first, published only with the writer’s consent, and carries a name only if that person asked for it. Good experiences count as much as frustrating ones.

Why it exists — and yes, we know the channels are there

You already have places to send things. Feedback Assistant — though that one needs an Apple Developer account or a beta-program enrollment, so most customers never see it. The feedback forms on apple.com, which anyone can use. What none of them can do — and this is not a criticism, it is simply what a private form is — is let anyone read anyone else’s.

Each account goes in on its own and stays there. So the person who sent it never finds out whether what happened to them is rare or ordinary — and neither does anyone else who sent one.

That is the part this site is for. Not a better place to complain — a place where the accounts sit next to each other.

We are not on the other side of anything

The people who build these things use them too. We are all on the same ship. This is not customers against a company.

Apple, with everything it has, still needs these people in order to be Apple. The privacy, the creatives, the ones who push back, everything working together — that is not a product line. It is a relationship, and a relationship runs in two directions.

You have already done the harder version of this

Apple made privacy a competitive position when much of the industry’s business model ran the other way. App Tracking Transparency was consequential enough that Meta told its investors the change would cost it roughly ten billion dollars in a single year. Apple did it anyway, and it changed what customers came to expect from everybody.

A place where customer experience can be read is a smaller thing than that.

This is a stepping stone

We know exactly what this is: one person, a small site, and a handful of accounts. It is not a solution. It is a working example — small enough to have been built in a few days, and specific enough to show the shape of the thing.

Apple has what it would take to do this properly. The reach, the people, the design, and a relationship with hundreds of millions who would say what it is actually like if there were somewhere to say it.

So this is an invitation, and you are welcome to it. Use those resources to build the place where your customers’ experience can be heard — not a support queue and not a bug tracker, but somewhere what it is really like gets written down, and where people can read one another.

It is yours to use

Take any of it. The four questions, the format, the accounts people have agreed to publish. No permission is needed and no attribution is required.

If you would rather build it yourselves, please do. It would be better than anything this site can do alone.

And we would be glad to be made unnecessary

That is the honest measure of whether this worked.

We do not claim anyone at Apple is reading. We do not imply a response is coming, and we will not measure this page by whether one arrives. A seed is planted without knowing which ones grow.

Naive? Maybe. Optimistically hopeful? Definitely.

If you want to look

What people have shared is the collection as it stands. The four questions are on the form itself. The deeper story is the longer essay, with its sources.